
"We're running TradeEngage at a less than 2% marketing cost, which is way down from my 10-15% average."
Multi-service owners face a compounding problem: each brand wants to cross-sell, but processes are complicated and fallbacks to traditional lead generation are expensive, inconsistent, and hard to scale across trades.
When a technician on a job spots work for another trade, they should refer it but it typically requires calling dispatch. Payouts are calculated manually or if they're done in ServiceTitan, there's no transparency for the technician.
"Before TradeEngage, there were no benefits for my team to refer another service. They may put it on their comp tickets but we'd have to pay them manually. Now, with instant payouts on TradeEngage all of our team members can and want to refer each business."

Cost Per Lead ($)
Acquisition Costs
Gross marketing spend was down from an average of 15% spent across other channels.
Net marketing spend as all dollars went to technicians as bonuses.
Private equity-backed portfolios and multi-service operators are scaling cross-sell revenue
without adding headcount or increasing marketing spend.
Link service lines under one holding company with a single login.
Onboard technicians and CSRs. Book training at weekly meetings.
Capture cross-sell that wasn't tracked or lacked incentives.
Contact TradeEngage to schedule a portfolio review and see what your brands could generate.